With all of the digital marketing tactics at your disposal, you may be wondering, what is the importance of email marketing?
Email marketing is one of the most effective ways to reach and engage your audience. In fact, the importance of email marketing is so great that we recommend most businesses develop a plan for implementation by 2020. Below, we’ll discuss the top reasons your brand needs to develop an email marketing strategy and start implementing campaigns in the near future.
The Importance of Email Marketing for Your Business
Email is a big part of our lives as professionals, individuals, and, yes, even consumers. Think about this, how many people do you know without an email address? There’s a good chance that you can count these people on one hand.
According to Radicati Group, more than half of the world’s population uses email as of 2019. And this number is expected to increase up to more than 4.3 billion by 2023. Data from Pew Research also shows that 92% of adults in the United States use email, and 61% of these email users are checking and sending emails on an average day.
This presents a great opportunity for businesses of all sizes to reach their target market, no matter what their audience looks like. By adding email marketing to their list of digital marketing tactics, businesses can improve their reach and visibility, allowing them to engage and convert more leads on a consistent basis.
Email marketing not only allows you to take advantage of the possibility of reaching a large group of people, but this medium can also offer benefits that other digital marketing tactics can’t provide. Email marketing allows you to personalize your messaging and tailor messages based on customer actions. You can also segment your audiences to ensure that the right leads are getting the most impactful information at the most effective times.
Perhaps one of the greatest reasons why email marketing is so important is that your competitors are using it. In fact, Marketing Land reports that of the 1.45 million emails sent per month, 1.38 million of these emails are sent by U.S. companies. And here’s another interesting figure, 85% of Gen Z say that they prefer to use email over other modes of communication. And this percentage will definitely grow once they start having jobs. This means that if you want to remain competitive in the digital marketplace, your company will need to start using email marketing to reach out to your audience.